Internet “Cookies” are small piece of information which stores data that may be useful for improved performance of the website. The browser has ability to turn on or off the behaviour of cookies. Browser stores the corresponsding cookies in order to recognize the visitor from his previous visits.
Using analytics tools web developers could understand the page visits and behaviour of visits on that particular website. It gives the owner the idea about traffic to website. Thus analytics could be used to improve the quality of conent of the website so as to develop appropriate content for visitors to get maximum information out of the respective website.
Pi Process Intensification intend to provide quality information to its users by using Google Analytics to understand how people are using the website.
Important: Google Analytics does not collect any personal information about website users.